A private group archive
The keeping place for your people’s lore.
The photos, the stories, the recipes, the small moments worth keeping — gathered in one quiet place, for the people who belong there.
iPhone · private & invitation-only · Android coming soon
On This Day
One memory, every day.
Lore is built around a small daily ritual. Each day, one memory surfaces from your archive and lands with everyone — by email or a quiet notification — something to react to, remember, and talk about together.
It’s the gentle nudge that keeps the archive alive, and the easiest way to pull more memories out of the people who hold them.
On this day · 1987
Grandpa’s first boat
“He saved all summer for this thing. It leaked the whole first week and he didn’t care one bit.”
What lives in Lore
Everything worth keeping, in one place.
Photos & scans
Snap a print at a relative’s house or upload from your roll. Lore keeps the original and the story behind it together.
Recipes
The handwritten card, the dish nobody could replicate. Capture it once and it’s saved for everyone, forever.
Voices & stories
Record the way someone tells a story. Lore can transcribe it, so the words are searchable and the voice is kept.
A real archive
Not an endless feed. Every memory is dated, tagged, and filterable — “show me every wedding photo” just works.
The people
Connect memories to the people in them — even the ones who’ll never download an app. People are a layer, not a chore.
Traditions
The toast that gets repeated, the way the holidays are always done. Keep the rituals a family runs on, so they outlast the people who started them.
Getting started
Up and running in minutes.
Start your archive
Sign in with your email — no password to forget. Start an archive and you’re in.
Invite your people
Family, old friends, a whole congregation or crew — anyone who shares the history. Everyone can add to it; a keeper tends the archive so it stays a collection, not a feed.
Submit a memory
Drop in a photo, a recipe, or a recording. It joins what’s being kept, and surfaces in On This Day when its day comes.
A quiet place
Built for your people, not an audience.
There’s no public profile, no follower count, no algorithm deciding what your group sees. Lore is invitation-only and yours alone. We don’t sell your data, and we don’t show ads.
Questions about how we handle your memories? Read our Privacy Policy or get in touch.
Good to know
Common questions.
Is Lore free?
You can start an archive and add memories during launch. Lore is priced per archive, with room to invite the people who only want to look. We’ll always tell you clearly before anything is charged.
Do I need an invite?
You can download Lore and start your own archive anytime. To join someone else’s, you’ll need an invitation from one of its members — that’s what keeps every archive private.
Can people who aren’t on the app be in it?
Yes. People in your archive don’t need an account — you can tag someone (a great-grandmother, an old coach, a founding member) in photos and stories even though they’ll never download anything. Memories and people are separate from app accounts by design.
Does everything I add show up right away?
No — and that’s the point. What you add goes to a keeper, who tends what surfaces and when, so the archive stays a curated collection instead of turning into noise.
What about Android?
Lore launches on iPhone first. An Android version is on the way — drop us a note if you’d like to hear when it lands.
Who can see what I add?
Only the people you’ve shared that archive with. You can add a memory to more than one archive at once (handy when it belongs to more than one group), and each one is curated independently.
Start keeping
Your people’s lore deserves a home.
Download Lore and gather the photos, stories, and voices before they scatter.
Sign in with the email you want to use, and your archive will be waiting.